Recently, I got an email from a long-time friend. He told me how he was thinking of starting his own business, but still trying to figure out if it would work. He couldn’t afford to invest in a professionally designed brand identity system now, so what advice did I have for him about working with low cost options for web sites, etc. First of all, I have to say this is a bit like walking into the BMW dealership and asking them which Hyundai model they would recommend. I don’t study the free options out there for building web sites. I use and choose professional level tools. But, I am aware of these free and ultra-cheap options (and their pitfalls) from clients who have gone that route and then are ready to have a high quality web site. Therefore, this post is not about specific recommendations for tools or services to use. It is a guide for the type of  Continue Reading »