Starting a new business is exciting. And getting a shiny new logo and web site are often one of the activities that entrepreneurs look forward to. Compared to writing a business plan, making cold calls or trying to find investors, hiring someone to design a brand identity can seem like a lot of fun.
When should a start up invest in their brand identity?
In the book Predictable Success, author Les McKeown says:
You’re not going to get your branding right at the beginning, so don’t spend money as if you have. Design and branding can and should evolve as you get closer to your market, and you hear their chatter more and more clearly.
I completely agree with this thought. Depending on your product/service your branding may come sooner, but it should never come first.Read More...