It seems like those Facebook like buttons are everywhere. But when you add a “like” button to a page of your site, what actually happens?
I think many, many people assume that someone is liking your Facebook page, but this is not always the case. And more importantly, this may not be what you actually want everyone to do.
Let me spell out some of the details behind those buttons.
Like Us on Facebook
When Facebook introduced fan pages or business pages, it gave businesses the ability to create a page for themselves that was separate from personal Facebook pages. These pages are different from personal pages because it is a one-way, rather than two-way interaction.
With personal Facebook pages, you request to be someone’s friend and then they confirm the request. When you like a Facebook page, there is no confirmation; you’re in. Once you have liked a page, news from that page should end up in your news feed.Read More...