Content marketing is a hot buzz word in the world of internet marketing. But the reasoning behind it has been around for ages and is a timeless and effective way to show your expertise, build trust and generate business.

The idea behind content marketing is that you produce content that people want to view. In the old days these channels sounded like: present at a conference, write an article and get published, or send out a printed newsletter. Nowadays it can mean writing a blog, posting a video on YouTube, designing an infographic, sending out an e-newsletter or sharing information on Twitter.

As branding experts, we work with companies to develop unique brand identities. We begin the process by helping business owners to figure out how to differentiate their product or service, and separate themselves from their competitors. We then turn this into a name, logo, web site or printed material that positions them apart from their competition. However, we’ve discovered there are some people who want to promote a distinct part of their brand identity so much that they end up losing search results. Let me give you a made up example: Imagine there is a company that coaches business executives. Most people would call this “Executive Coaching”. However, to show that they are different, the Rainbow Consulting Group decides to call their coaching program The Rising Stars. You can certainly imagine a creative branding campaign built around rainbows and stars. However, it is unlikely that anyone searching for executive coaching will put “rising stars” into Google. And anyone who puts  Continue Reading »

Everyone seems to wonder: “How much traffic is my web site getting?” “Am I getting enough hits on my web site?” “How much traffic should I expect from my web site?” What you really need to find out is: Am I getting the right traffic to help my business? Because more traffic does not always equate to more leads, more sales, more calls or however you define as success. How does your web site fit into your business plan? I’m frequently surprised when clients seem to have some random number in their head about the amount of traffic they expect from their web site. It makes more sense to think about what result you’d like to see. Would you like people to call you? Ask for an estimate? Buy a product? Subscribe to your newsletter? Some web site’s are the business: for example, an online retailer. But many small businesses are not directly conducting business via their web site. Rather,  Continue Reading »

Four alternatives to blogging for adding new, relevant, search-engine optimized content.

Learn how to improve SEO in WordPress. Customize & add keywords to your H1, title tags and permalinks, to improve your search engine traffic. Video tutorial.