Many people I talk with seem mystified by the logo design process. Business owners who want to hire a design firm are scared that they will not end up with a logo they are happy with. People look at new logos and wonder why some seem to have turned out great and others do not. Many of these issues can be prevented by taking the time to follow a process that guides the logo design from the beginning.

This video blog post shows the process of developing the logo for the Retail Association of Maine.

We’re excited to announce the launch of a new web site for the Muddy Rudder restaurant in Yarmouth, Maine.

Logo design

Our work with the restaurant began with the redesign of their logo.

Our rebranding efforts focused on making the restaurant appear more contemporary, with a greater appeal to younger people and families. Unfortunately, the clientele was getting older and the restaurant needed some fresh energy.

New web site design

When new owners took over the restaurant, it included the web site as well.

It’s been in the works for months, and we are nearly ready to launch our own redesigned web site, right here at VisibleLogic.com

Many people have asked what it is is like “to be our own client.”

Like the cobbler who never provides good shoes for his own children, it can be hard to work on your own web site; especially when you are in the web design and development business. There is a lot of pressure to do it just right.

Start with goals

We tried to follow our own advice that we outlined in: What to expect with the web design and development process.

That meant we had to start with our goals for the site. These included:

For Relax America, we took concepts from internally developed graphics and translated them into a consumer brand by adjusting colors, and tweaking the design.

Recently we completed the front cover design for the book: Cuba in Revolution. Normally, in the book publishing world this is how a book cover is designed. Design the front cover. This art can then be added to catalogs, web sites and other marketing materials Complete the book interior. This can actually mean complete the writing, or sometimes just moving the completed manuscript into designed format (ready for press). Complete the back cover and spine. The back cover is often done as late as possible so that reviews can be received. The final spine cannot be designed until we have a final page count and have chosen what type of paper stock will be used (this determines the spine width). Unfortunately, sometimes in this process a publisher decides not go finish the project. It gets killed. That is what happened with Cuba in Revolution. After I had already completed the front cover design, but before the interior was finalized the  Continue Reading »