You just can’t escape the fact that Twitter has had a profound effect on marketing strategies.
Hashtags, those things that #looklikethis, started with Twitter. They are now in use on Facebook and other places, but Twitter is what started and still dominates the world of hastags. It amuses (annoys?) me that there is now a #hashtag displayed over the picture during so many televsion shows, sports events and other programs. For some programming it does seem to draw in audience participation in a way that was previous unheard of.
Also as you see ads on TV or in print, that use hashtags in addition to Twitter handles to try and engage viewers.
Now Staples is doing a marketing stunt that relies heavily on Twitter and hashtags.Read More...