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Category Archives: Branding

Is It Too Early for Your Startup To Invest in Branding?

June 16, 2014 | Branding, Business, Startups

When to invest in branding
Congratulations, you’re finally getting your startup launched!

A question many entrepreneurs and new business owners have is: When should I invest in branding? Is it too early? Will I look unprofessional, and lose potential sales or investors by waiting?


5 Audiences Who Must Understand Your Tech Startup Product

June 12, 2014 | Branding, Business, Marketing, Startups

Translating the benefits of your tech startup idea.Tech-based entrepreneurial startups are finding hi-tech solutions to all sorts of problems. It is frequently a highly-trained intellectual with specialized knowledge who has the ability to bring these new tech-based ideas to market.

Getting people to understand the benefits of your technology can be key to growing your company. Whether you want to attract investors, or if you are ready to start selling the product to end customers, if they can’t quickly comprehend the benefits of your technology, you’ll have trouble closing the deal.


Congress Square Park: A Complex Question, Confusing Political Signs

June 5, 2014 | Branding

If you live in Portland, Maine you know we are preparing for a referendum vote on June 10th. The question is a Citizens’ Initiative that would amend the city code and set out to protect a small city park called Congress Square.

I am particularly interested in this issue because our office has a bird’s eye view of the plaza. If you want to learn more about the details of the vote, this Press Herald article has an overview and also includes a photo taken from our office suite, looking down into the park.


Celebrating Success with Coffee By Design

May 19, 2014 | Branding, Business

Coffee By Design Coffee CupToday was another great presentation at Envision Maine, featuring Mary Ellen Lindemann of Coffee by Design.

Envision Maine has been hosting a speaker series called Pioneers of Maine’s Innovation Economy that features Maine-based entrepreneurs talking about their success and their vision for improving Maine’s economy.

Let me start off by saying that I’m a huge fan of Coffee by Design, but apparently I never knew half of their great story.


Your Evolving Web Site in the Innovation Economy (Thanks Dr. Edison Liu)

May 8, 2014 | Branding, Design Trends, Web Design

As web sites continue to become the cornerstone of an organization’s brand identity and marketing efforts, it’s important to understand why this mix of technology and creativity is so critical to business success.

Recently, I attended a presentation by Dr. Edison Liu, President and CEO of The Jackson Laboratory. The event, hosted by The Institute for Civic Leadership was on Leadership Characteristics in the Innovation Economy.

Dr. Liu started by explaining how much our economic model has changed in the past one hundred years. Economic success is no longer about things like proximity to natural resources or making material objects. Instead, we are in a creative-based economy.