As web sites continue to become the cornerstone of an organization’s brand identity and marketing efforts, it’s important to understand why this mix of technology and creativity is so critical to business success.
Recently, I attended a presentation by Dr. Edison Liu, President and CEO of The Jackson Laboratory. The event, hosted by The Institute for Civic Leadership was on Leadership Characteristics in the Innovation Economy.
Dr. Liu started by explaining how much our economic model has changed in the past one hundred years. Economic success is no longer about things like proximity to natural resources or making material objects. Instead, we are in a creative-based economy.