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Category Archives: Branding

Congress Square Park: A Complex Question, Confusing Political Signs

June 5, 2014 | Branding

If you live in Portland, Maine you know we are preparing for a referendum vote on June 10th. The question is a Citizens’ Initiative that would amend the city code and set out to protect a small city park called Congress Square.

I am particularly interested in this issue because our office has a bird’s eye view of the plaza. If you want to learn more about the details of the vote, this Press Herald article has an overview and also includes a photo taken from our office suite, looking down into the park.


Celebrating Success with Coffee By Design

May 19, 2014 | Branding, Business

Coffee By Design Coffee CupToday was another great presentation at Envision Maine, featuring Mary Ellen Lindemann of Coffee by Design.

Envision Maine has been hosting a speaker series called Pioneers of Maine’s Innovation Economy that features Maine-based entrepreneurs talking about their success and their vision for improving Maine’s economy.

Let me start off by saying that I’m a huge fan of Coffee by Design, but apparently I never knew half of their great story.


Your Evolving Web Site in the Innovation Economy (Thanks Dr. Edison Liu)

May 8, 2014 | Branding, Design Trends, Web Design

As web sites continue to become the cornerstone of an organization’s brand identity and marketing efforts, it’s important to understand why this mix of technology and creativity is so critical to business success.

Recently, I attended a presentation by Dr. Edison Liu, President and CEO of The Jackson Laboratory. The event, hosted by The Institute for Civic Leadership was on Leadership Characteristics in the Innovation Economy.

Dr. Liu started by explaining how much our economic model has changed in the past one hundred years. Economic success is no longer about things like proximity to natural resources or making material objects. Instead, we are in a creative-based economy.


Create a Snowball Effect With Content, Branding, SEO

March 19, 2014 | Branding, Marketing, SEO, Social Media, Web Design

For those of you who are not from the northern areas, like up here in Maine, you may need a quick lesson in how to make a snowball to understand this analogy. To make a snowball, you start with a small bit of snow in your hands. Then, you pack more and more around it and the snowball gets bigger. Finally, if you’re trying to build something large, like a snowman, you may need to roll the ball around in the snow. Very quickly it gets very big.

That’s the snowball effect.


Will Google Push for the End of Cheap Stock Photos?

March 14, 2014 | Branding, SEO, Web Design

It’s a pet peeve of mine: cheap, ugly stock photos that are overused everywhere, most especially on blogs.

I’m glad that people are starting to understand that a visual can help make web content more engaging. But I hate the way people just stick a poor-quality, royalty-free photo on every blog post without really considering if it adds anything to the message or more importantly to the brand image of the company behind it.

How many more business people silhouettes, handshakes, or globes can we all take?