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Monthly Archives: December 2009

How to Keep Your Web Site Resolutions

Written on December 31, 2009 at 12:07 pm, by +

Does your New Year’s resolution include: “re-do” you web site? To actually see results you need a more specific goal, a clear motive for doing it, and steps to follow along the way. And often times there are problems on multiple levels, but defining those different areas can help you put together a plan to address them.

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Personal vs. Corporate Branding on the Social Web: Social Media Breakfast Presentation

Written on December 18, 2009 at 2:14 pm, by +

As a small business owner should you use personal branding, corporate branding, or some combination on social media such as Twitter and Facebook.

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Web Design 2010: Trends for Effective Web Development

Written on December 17, 2009 at 3:42 pm, by +

At Visible Logic, we’ve been designing Web sites since we started the company in 2001. Over that time, Web design has become a larger and larger share of our business, as small business owners realize the ROI of Web site development. Over this time, we’ve watched advancements in Web site development, and increased our own capabilities. Building robust sites for small businesses is more affordable; and more critical. The recession has forced us all to do more with less and to focus our spending where it will have a strong impact. Here are my thoughts on how a small business owner should move forward with a Web design or redevelopment project in 2010. Content Management Systems: Content that is educational, inviting and up-to-date is key to drawing web traffic. We are trying to build all new web sites with Content Management Systems (CMS). That means you the business owner, without any HTML skills, can edit your pages, update images and  Continue Reading »

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White Paper Release: Professional Graphic Design: The Crucial Step Toward Higher Brand Equity, Increased Revenues

Written on December 10, 2009 at 4:10 am, by +

How can working with a professional graphic designer help you build your business? Want a better understanding of the return on investment on design services? Do you need to justify your design budget to other partners or your boss? Our White Paper highlights a case study of one of our clients, Educational Endeavors. They worked with Visible Logic to build a professional brand, which helped them: increase business attract profitable clients sell high-level services increase revenues dramatically People form lasting impressions about your company’s size, financial condition, product reliability, service quality, value, and more based on your brand identity. Learn how one small business used graphic design as a critical tool for business growth. Feel free to pass this PDF along to your friends and colleagues.

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Selecting a Strong Brand Name

Written on December 8, 2009 at 1:14 pm, by +

The foundation of every brand is the name. Here are tips to pick a great name that will be a solid foundation for your startup.

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